Privacy policy

Privacy Policy for Serina Lane

Last updated: February 10, 2026

This Privacy Policy explains how Serina Lane (“we”, “us”, or “our”) collects, uses, stores, and discloses your personal data when you visit or make a purchase from serinalane.com (the “Site”) or otherwise interact with us (collectively, the “Services”).

Serina Lane is the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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1. Personal Data We Collect

A. Information You Provide Directly

• Contact details (name, billing/shipping address, email, phone number)

• Order and payment information (payment confirmation only — we do not store card details)

• Account details (if applicable)

• Customer support communications

B. Automatically Collected Data

• IP address

• Device type, browser type

• Usage data via cookies and similar technologies

C. Information from Third Parties

• Payment providers (e.g. Shopify Payments)

• Shipping and logistics partners

• Advertising and analytics providers (Pinterest)
  
  We may use platforms such as Pinterest to show relevant content and advertisements based on your interests.
  

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2. How We Use Your Personal Data & Legal Bases

Under UK GDPR, we must have a lawful basis to process your data:

You may withdraw consent for marketing at any time.

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3. Cookies & Tracking

We use cookies to:

• Enable essential site functionality

• Analyse website usage

• Deliver relevant advertising

We use cookies and similar technologies to operate our website, analyse traffic, and provide relevant advertising (including via platforms such as Pinterest).

You can manage cookies through your browser or cookie banner. Disabling cookies may affect site functionality.

For more information, see Shopify’s Cookies Policy.

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4. Disclosure of Personal Data

We may share your data with:

• Payment processors

• Shipping & fulfilment partners

• IT, analytics, and marketing service providers

• Legal or regulatory authorities where required

• Successor entities in the event of a business sale or merger

We do not sell your personal data.

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5. International Data Transfers

Some service providers are located outside the UK.

When transferring data internationally, we rely on:

• UK adequacy regulations, or

• Standard Contractual Clauses (SCCs), or

• Other appropriate safeguards under UK GDPR

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6. Data Retention

We retain personal data only for as long as necessary:

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7. Your Rights (UK GDPR)

You have the right to:

• Access your personal data

• Rectify inaccurate data

• Request deletion (“right to be forgotten”)

• Restrict or object to processing

• Data portability

• Withdraw consent at any time

• Lodge a complaint with the ICO

ICO contact:
Information Commissioner’s Office
www.ico.org.uk

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8. Marketing Communications

You will only receive marketing emails if you have opted in.
You can unsubscribe at any time using the link in our emails.

Transactional emails (order confirmations, shipping updates) will still be sent.

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9. Children’s Data

Our Services are not intended for individuals under 16 years of age.
We do not knowingly collect children’s personal data.

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10. Security

We implement appropriate technical and organisational measures to protect your data. However, no system is completely secure.

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11. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices.

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12. Contact & Data Controller

If you have questions or wish to exercise your rights:

Serina Lane
Email: info@serinalane.com
Customer support available via email

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13. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date reflects the most recent version.